Details: Condition: BRAND NEW Format: Paperback ISBN: 9789370033733 Publisher: Rupa Publications Age Range: Adult (18+) Overview: The Inner Chimp: Understanding The Wild Little Voice That Screams Before You Think by Juno Lin is a sharp, funny, and refreshingly honest paperback that gets to grips with the primal impulses driving our worst decisions. Perfect for anyone tired of reacting before thinking, this brand-new non-fiction title blends behavioural science with real-life stories to explain why we scream, scroll, or shut down under pressure — and what to do instead. It's an accessible entry point into emotional self-mastery for readers new to psychology-led self-help. About the Book: Juno Lin's The Inner Chimp starts from a simple but powerful idea: there's a primal part of the brain that just wants to scream, run, or scroll, and most of our frustrating habits come from listening to it unchecked. Rather than treating these impulses as personal failings, Lin reframes them as signals worth decoding — a chimp moment in a heated argument, a mindless hour lost to social media, a flash of anger that outpaces reason. The book walks readers through how these instincts operate, why they once kept us safe, and why they misfire so badly in modern life, where deadlines and notifications have replaced predators and famine. Chapters combine light neuroscience and behavioural psychology with candid, conversational storytelling, so concepts like triggered reactions and impulse control never feel like a textbook lecture. Instead, Lin builds a practical toolkit: ways to spot a chimp moment as it's happening, simple techniques to pause before reacting, and exercises designed to turn recognition into lasting change. The tone throughout is warm, witty, and non-judgemental — this is a book that insists you're not broken, just wired for survival, and that with the right awareness you can work with instincts rather than against them. Key Benefits: Explains the science behind impulsive reactions in clear, jargon-free language. Uses witty, relatable stories to make emotional self-awareness engaging rather than clinical. Offers practical exercises for spotting triggers and redirecting reactive energy. Supports better decision-making at work, at home, and in relationships. A compact, affordable paperback ideal for readers new to self-help and psychology. About the Author: Juno Lin writes accessible, behaviour-focused non-fiction that translates psychology into everyday language. The Inner Chimp reflects a clear interest in why people react the way they do under stress, and how small shifts in awareness can change long-standing habits. Lin's approach favours honesty and humour over jargon, aiming to make emotional self-understanding feel achievable rather than overwhelming, and to give readers tools they can put into practice immediately rather than abstract theory alone. Why You'll Love This Book: Witty, warm, and genuinely practical, The Inner Chimp turns tricky psychology into an easy, empowering read — ideal for anyone wanting calmer reactions and a better handle on their own wild little voice. Please Note: Cover shown is the UK edition; ISBN as listed applies to this specific edition.