Titles in This Set Blue Ocean Shift: Beyond Competing The Magnetic Personality: Attract, Engage, Impress! Details Condition: New Format: Paperback ISBN: 9781509832217 (Blue Ocean Shift) / 9789361568930 (The Magnetic Personality) Publisher: Pan Macmillan (Blue Ocean Shift) / Rupa Publications India (The Magnetic Personality) Age Range: Adult Overview This brand-new paperback bundle pairs two powerful non-fiction reads for anyone building a career or sharpening their people skills. Blue Ocean Shift is the strategy follow-up to the bestseller Blue Ocean Strategy, while The Magnetic Personality unpacks the habits of naturally charismatic people. Together they offer a practical toolkit spanning growth strategy and everyday social confidence, making this a smart pick for professionals, students, and curious readers wanting two respected titles in one gift set. About the Books Blue Ocean Shift is written by W. Chan Kim and Renée Mauborgne, world-renowned professors of strategy at INSEAD. Drawing on more than a decade of new work, Kim and Mauborgne show readers how to move beyond competing, inspire confidence, and seize new growth, guiding organisations step by step from a red ocean crowded with rivals into a blue ocean of uncontested market space. The paperback edition blends human psychology with hands-on, market-creating tools, delivering a practical playbook for shifting a business, team, or career onto a genuinely new growth trajectory, with an emphasis on non-disruptive creation as a route to breakthrough results. The Magnetic Personality: Attract, Engage, Impress! by Michael Hobberman asks why some people simply draw others in — and shows that it is a learnable skill rather than luck. The book covers the everyday habits of naturally engaging people, from handling awkward silences to being more persuasive in meetings, offering proven techniques for building lasting connections at work and beyond. Read alongside Blue Ocean Shift, it turns big-picture strategy into the personal presence needed to put those ideas into practice with colleagues and clients. Two respected paperback titles bundled together at one convenient price Combines big-picture business strategy with practical people skills Written by internationally recognised authors and INSEAD strategy professors Actionable frameworks, habits, and step-by-step guidance in every chapter A thoughtful gift for graduates, managers, and career-minded readers Compact paperback format, easy to read, gift, or take to the office About the Authors W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute, best known for the international bestseller Blue Ocean Strategy and its follow-up, Blue Ocean Shift. Michael Hobberman is the author of The Magnetic Personality, a practical guide to charisma and everyday communication skills, published by Rupa Publications India. Between them, they bring decades of research and coaching experience to this set. Why You'll Love This Collection Two brand-new paperbacks, one smart price: a growth strategy classic paired with a hands-on guide to magnetic communication. Perfect for professionals, students, or anyone who wants sharper thinking and stronger presence, all in one tidy gift-ready set. Please Note: Cover design may vary slightly from the image shown; ISBNs and editions are for the UK paperback releases as listed.