Real Techniques R For Marketing Research And Analytics (Use R!)
R For Marketing Research and AnalyticsAuthor(s): Chris Chapman, Elea McDonnell Feit
Format: Paperback
Publisher: Springer Nature Switzerland AG, Switzerland
Imprint: Springer Nature Switzerland AG
ISBN-13: 9783030143152, 978-3030143152
Synopsis
The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This bookis a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.
Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These.
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Details:Real Techniques R For Marketing Research And Analytics (Use R!)
R For Marketing Research and AnalyticsAuthor(s): Chris Chapman, Elea McDonnell Feit
Format: Paperback
Publisher: Springer Nature Switzerland AG, Switzerland
Imprint: Springer Nature Switzerland AG
ISBN-13: 9783030143152, 978-3030143152
Synopsis
The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This bookis a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.
Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These.
Price now:
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£60.97
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£79.53
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Product Description
R For Marketing Research and AnalyticsAuthor(s): Chris Chapman, Elea McDonnell Feit
Format: Paperback
Publisher: Springer Nature Switzerland AG, Switzerland
Imprint: Springer Nature Switzerland AG
ISBN-13: 9783030143152, 978-3030143152
Synopsis
The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This bookis a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis.
Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These.
Product Specifications
General | |
|---|---|
format | trade paperback |
Language | english |
series | use r! ser. |
type | textbook |
artist | not specified |
Brand | Real Techniques |
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