The IBM Poster Program Visual Memoranda by Robert Finkel (Paperback Book)
In the late 1960s, IBM was one of the world\u2019s pre-eminent corporations, employing over 250,000 people in 100 countries and producing some of the most advanced products on earth. IBM President Thomas J. Watson Jnr. sought to elevate the company\u2019s image by hiring world-renowned design consultants, including Eliot Noyes and Paul Rand. As well as developing the iconic IBM logo and a corporate design guide, Rand also brought together a remarkable team of internal staff designers. One of the designers he hand-picked was Ken White, who, along with John Anderson and Tom Bluhm, headed up the design team at the IBM Design Center in Boulder, Colorado. Together, they initiated a poster program as a platform for elevating internal communications and initiatives within the company. These posters were
The IBM Poster Program
Visual Memoranda
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Details:The IBM Poster Program Visual Memoranda by Robert Finkel (Paperback Book)
In the late 1960s, IBM was one of the world\u2019s pre-eminent corporations, employing over 250,000 people in 100 countries and producing some of the most advanced products on earth. IBM President Thomas J. Watson Jnr. sought to elevate the company\u2019s image by hiring world-renowned design consultants, including Eliot Noyes and Paul Rand. As well as developing the iconic IBM logo and a corporate design guide, Rand also brought together a remarkable team of internal staff designers. One of the designers he hand-picked was Ken White, who, along with John Anderson and Tom Bluhm, headed up the design team at the IBM Design Center in Boulder, Colorado. Together, they initiated a poster program as a platform for elevating internal communications and initiatives within the company. These posters were
The IBM Poster Program
Visual Memoranda
Free UK delivery on this item.
This brand new item is available with free UK delivery using Royal Mail tracked services.
Please note: the p;
Price now:
From
£18.99
To
£29.84
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Product Description
In the late 1960s, IBM was one of the world\u2019s pre-eminent corporations, employing over 250,000 people in 100 countries and producing some of the most advanced products on earth. IBM President Thomas J. Watson Jnr. sought to elevate the company\u2019s image by hiring world-renowned design consultants, including Eliot Noyes and Paul Rand. As well as developing the iconic IBM logo and a corporate design guide, Rand also brought together a remarkable team of internal staff designers. One of the designers he hand-picked was Ken White, who, along with John Anderson and Tom Bluhm, headed up the design team at the IBM Design Center in Boulder, Colorado. Together, they initiated a poster program as a platform for elevating internal communications and initiatives within the company. These posters were
The IBM Poster Program
Visual Memoranda
Free UK delivery on this item.
This brand new item is available with free UK delivery using Royal Mail tracked services.
Please note: the p;
Product Specifications
General | |
|---|---|
format | trade paperback |
Language | english |
Brand | Lund Humphries |
type | book |
age level | adults |
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