The Power of Metaphor – Examining Its Influence on Social Life Landau Hardback
The Power of MetaphorExamining Its Influence on Social Life
Author(s): Mark J. Landau
Format: Hardback
Publisher: American Psychological Association, United States
Imprint: American Psychological Association
ISBN-13: 9781433815799, 978-1433815799
Synopsis
This book explores the possibility that people understand abstract social concepts using metaphor, which is not simply a matter of words. Rather, it is a cognitive tool for understanding abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).
In the past decade, the development of a formal theoretical framework, labeled conceptual metaphor theory, has stimulated systematic empirical study on metaphor's role in social psychological phenomena.
This book summarizes current knowledge and integrates recent developments in the topic of metaphor and in the cognitive underpinnings of social life.
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The Power of Metaphor – Examining Its Influence on Social Life Landau Hardback
The Power of MetaphorExamining Its Influence on Social Life
Author(s): Mark J. Landau
Format: Hardback
Publisher: American Psychological Association, United States
Imprint: American Psychological Association
ISBN-13: 9781433815799, 978-1433815799
Synopsis
This book explores the possibility that people understand abstract social concepts using metaphor, which is not simply a matter of words. Rather, it is a cognitive tool for understanding abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).
In the past decade, the development of a formal theoretical framework, labeled conceptual metaphor theory, has stimulated systematic empirical study on metaphor's role in social psychological phenomena.
This book summarizes current knowledge and integrates recent developments in the topic of metaphor and in the cognitive underpinnings of social life.
Price now:
From
£55.89
To
£61.83
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Product Description
The Power of MetaphorExamining Its Influence on Social Life
Author(s): Mark J. Landau
Format: Hardback
Publisher: American Psychological Association, United States
Imprint: American Psychological Association
ISBN-13: 9781433815799, 978-1433815799
Synopsis
This book explores the possibility that people understand abstract social concepts using metaphor, which is not simply a matter of words. Rather, it is a cognitive tool for understanding abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).
In the past decade, the development of a formal theoretical framework, labeled conceptual metaphor theory, has stimulated systematic empirical study on metaphor's role in social psychological phenomena.
This book summarizes current knowledge and integrates recent developments in the topic of metaphor and in the cognitive underpinnings of social life.
Product Specifications
General | |
|---|---|
format | hardcover |
Language | english |
type | textbook |
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