Direct to Consumer Playbook : The Stories and Strategies of the Brands That ...
The Direct to Consumer Playbook
by Mike Stevens
Paperback
English
Delivery
Usually delivered in 8\u20139 working days.
Brand new copy from BookCurl \u2013 the UK independent online bookseller.
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Book details
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Author: Mike Stevens
Title: The Direct to Consumer Playbook
Format: Paperback
Language: English
Topic: Sales and marketing management
Publisher: Kogan Page
ISBN-13: 9781398605428
ISBN-10: 1398605425
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Description
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Mike Stevens has played key roles in two of the most iconic start up-challenger brands in recent years: Innocent smoothies and Peppersmith plant-based chewing gum and mints. At Innocent, he built and ran their supply chain for six years before becoming a country manager and heading up the brand's launch in Scandinavia. In 2009 he co-founded Peppersmith. He now advises D2C food and drink businesses and is a mentor for Virgin .
Price now:
From
£27.76
To
£33.18
Direct to Consumer Playbook : The Stories and Strategies of the Brands That ...
The Direct to Consumer Playbook
by Mike Stevens
Paperback
English
Delivery
Usually delivered in 8\u20139 working days.
Brand new copy from BookCurl \u2013 the UK independent online bookseller.
- ----------------------------
Book details
- ----------------------------
Author: Mike Stevens
Title: The Direct to Consumer Playbook
Format: Paperback
Language: English
Topic: Sales and marketing management
Publisher: Kogan Page
ISBN-13: 9781398605428
ISBN-10: 1398605425
- ----------------------------
Description
- ----------------------------
Mike Stevens has played key roles in two of the most iconic start up-challenger brands in recent years: Innocent smoothies and Peppersmith plant-based chewing gum and mints. At Innocent, he built and ran their supply chain for six years before becoming a country manager and heading up the brand's launch in Scandinavia. In 2009 he co-founded Peppersmith. He now advises D2C food and drink businesses and is a mentor for Virgin .
Price now:
From
£27.76
To
£33.18
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Product Description
The Direct to Consumer Playbook
by Mike Stevens
Paperback
English
Delivery
Usually delivered in 8\u20139 working days.
Brand new copy from BookCurl \u2013 the UK independent online bookseller.
- ----------------------------
Book details
- ----------------------------
Author: Mike Stevens
Title: The Direct to Consumer Playbook
Format: Paperback
Language: English
Topic: Sales and marketing management
Publisher: Kogan Page
ISBN-13: 9781398605428
ISBN-10: 1398605425
- ----------------------------
Description
- ----------------------------
Mike Stevens has played key roles in two of the most iconic start up-challenger brands in recent years: Innocent smoothies and Peppersmith plant-based chewing gum and mints. At Innocent, he built and ran their supply chain for six years before becoming a country manager and heading up the brand's launch in Scandinavia. In 2009 he co-founded Peppersmith. He now advises D2C food and drink businesses and is a mentor for Virgin .
Product Specifications
General | |
|---|---|
format | paperback |
Language | english |
type | textbook |
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