Strategic Management And Business Policy: Globalization, Innovation And Sustainability, Global Edition Thomas Wheelen
Master the complexities of modern business with 'Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition'. This essential textbook provides a comprehensive overview of strategic planning, innovation, and sustainable practices in a global context. Key Features: * Explores globalization's impact on business strategy. * Delves into innovation as a driver of competitive advantage. * Integrates sustainability principles into business policy. * Offers a global perspective with relevant case studies and examples. Written by Thomas Wheelen, this book is an indispensable resource for students and professionals seeking to understand and shape the future of business. Its practical insights and theoretical frameworks equip you with the tools needed to navigate the dynamic international business landscape. Product Summary: Strategic management textbook, business policy, globalization, innovation, sustainability, global edition, Thomas Wheelen, educational book, business strategy.
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Details:Strategic Management And Business Policy: Globalization, Innovation And Sustainability, Global Edition Thomas Wheelen
Master the complexities of modern business with 'Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition'. This essential textbook provides a comprehensive overview of strategic planning, innovation, and sustainable practices in a global context. Key Features: * Explores globalization's impact on business strategy. * Delves into innovation as a driver of competitive advantage. * Integrates sustainability principles into business policy. * Offers a global perspective with relevant case studies and examples. Written by Thomas Wheelen, this book is an indispensable resource for students and professionals seeking to understand and shape the future of business. Its practical insights and theoretical frameworks equip you with the tools needed to navigate the dynamic international business landscape. Product Summary: Strategic management textbook, business policy, globalization, innovation, sustainability, global edition, Thomas Wheelen, educational book, business strategy.
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Product Description
Master the complexities of modern business with 'Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition'. This essential textbook provides a comprehensive overview of strategic planning, innovation, and sustainable practices in a global context. Key Features: * Explores globalization's impact on business strategy. * Delves into innovation as a driver of competitive advantage. * Integrates sustainability principles into business policy. * Offers a global perspective with relevant case studies and examples. Written by Thomas Wheelen, this book is an indispensable resource for students and professionals seeking to understand and shape the future of business. Its practical insights and theoretical frameworks equip you with the tools needed to navigate the dynamic international business landscape. Product Summary: Strategic management textbook, business policy, globalization, innovation, sustainability, global edition, Thomas Wheelen, educational book, business strategy.
Product Specifications
General | |
|---|---|
format | paperback |
Language | english |
Brand | Pearson Education Limited |
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