Human–Driven Experience – The Battle for Trust in the Digital Age Harles
Human-Driven Experience
The Battle for Trust in the Digital Age
Robert Harles (Author)
9781119812982, Wiley
Hardback, published 27 October 2022
256 pages
23.1 x 15.8 x 2.8 cm, 0.431 kg
Explore the human side of the latest digital technologies and trends
In Human-Driven Experience: The Battle for Trust in a Digital Age, veteran digital strategist delivers a must-read exploration of how to capture the attention of consumers whose tolerance for inauthenticity is at an all-time low. In the book, you\u2019ll discover ways to harness the sometimes whiplash-inducing pace of change in the marketplace to accelerate innovation in your own organisation.
The author discusses the need for increased mobility between functional areas like information technology, digital and marketing and how privacy and security must become essential components of your brand's promise to consumers. You'll also find:
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Details:Human–Driven Experience – The Battle for Trust in the Digital Age Harles
Human-Driven Experience
The Battle for Trust in the Digital Age
Robert Harles (Author)
9781119812982, Wiley
Hardback, published 27 October 2022
256 pages
23.1 x 15.8 x 2.8 cm, 0.431 kg
Explore the human side of the latest digital technologies and trends
In Human-Driven Experience: The Battle for Trust in a Digital Age, veteran digital strategist delivers a must-read exploration of how to capture the attention of consumers whose tolerance for inauthenticity is at an all-time low. In the book, you\u2019ll discover ways to harness the sometimes whiplash-inducing pace of change in the marketplace to accelerate innovation in your own organisation.
The author discusses the need for increased mobility between functional areas like information technology, digital and marketing and how privacy and security must become essential components of your brand's promise to consumers. You'll also find:
Price now:
From
£19.69
To
£21.99
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Product Description
Human-Driven Experience
The Battle for Trust in the Digital Age
Robert Harles (Author)
9781119812982, Wiley
Hardback, published 27 October 2022
256 pages
23.1 x 15.8 x 2.8 cm, 0.431 kg
Explore the human side of the latest digital technologies and trends
In Human-Driven Experience: The Battle for Trust in a Digital Age, veteran digital strategist delivers a must-read exploration of how to capture the attention of consumers whose tolerance for inauthenticity is at an all-time low. In the book, you\u2019ll discover ways to harness the sometimes whiplash-inducing pace of change in the marketplace to accelerate innovation in your own organisation.
The author discusses the need for increased mobility between functional areas like information technology, digital and marketing and how privacy and security must become essential components of your brand's promise to consumers. You'll also find:
Product Specifications
General | |
|---|---|
format | hardback |
Language | eng |
type | book |
Brand | John Wiley & Sons Inc |
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