Nostalgic Branding in the Toy Industry
Nostalgic Branding in the Toy Industry
by Kamil Lubi\u00C5\u201Eski
Hardback
English
Delivery
Usually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).
Brand new copy from BookCurl \u2013 the UK independent online bookseller.
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Book details
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Author: Kamil Lubi\u00C5\u201Eski
Title: Nostalgic Branding in the Toy Industry
Format: Hardback
Language: English
Publisher: Taylor & Francis
Publication year: 2025
Edition: 1
ISBN-13: 9781032997995
ISBN-10: 1032997990
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Description
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In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers\u00E2 emotions, experiences, and memories. This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgi.
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Details:Nostalgic Branding in the Toy Industry
Nostalgic Branding in the Toy Industry
by Kamil Lubi\u00C5\u201Eski
Hardback
English
Delivery
Usually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).
Brand new copy from BookCurl \u2013 the UK independent online bookseller.
- ----------------------------
Book details
- ----------------------------
Author: Kamil Lubi\u00C5\u201Eski
Title: Nostalgic Branding in the Toy Industry
Format: Hardback
Language: English
Publisher: Taylor & Francis
Publication year: 2025
Edition: 1
ISBN-13: 9781032997995
ISBN-10: 1032997990
- ----------------------------
Description
- ----------------------------
In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers\u00E2 emotions, experiences, and memories. This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgi.
Price now:
From
£55.99
To
£62.06
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Product Description
Nostalgic Branding in the Toy Industry
by Kamil Lubi\u00C5\u201Eski
Hardback
English
Delivery
Usually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).
Brand new copy from BookCurl \u2013 the UK independent online bookseller.
- ----------------------------
Book details
- ----------------------------
Author: Kamil Lubi\u00C5\u201Eski
Title: Nostalgic Branding in the Toy Industry
Format: Hardback
Language: English
Publisher: Taylor & Francis
Publication year: 2025
Edition: 1
ISBN-13: 9781032997995
ISBN-10: 1032997990
- ----------------------------
Description
- ----------------------------
In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers\u00E2 emotions, experiences, and memories. This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgi.
Product Specifications
General | |
|---|---|
Brand | Taylor & Francis Ltd |
format | hardcover |
Language | english |
type | book |
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