Introduction to Sport Marketing by Aaron C.T. Smith 9781032488943 NEW
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.
Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today\u0092s fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting
Introduction to Sport Marketing
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Details:Introduction to Sport Marketing by Aaron C.T. Smith 9781032488943 NEW
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.
Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today\u0092s fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting
Introduction to Sport Marketing
Free UK delivery on this item.
This brand new item is available with free UK delivery using Royal Mail tracked services.
Please note: the price adv;
Price now:
From
£58.99
To
£67.07
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Product Description
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.
Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today\u0092s fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting
Introduction to Sport Marketing
Free UK delivery on this item.
This brand new item is available with free UK delivery using Royal Mail tracked services.
Please note: the price adv;
Product Specifications
General | |
|---|---|
Brand | Taylor & Francis Ltd |
format | trade paperback |
Language | english |
series | sport management ser. |
type | textbook |
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