Writing for the Reader's Brain by Yellowlees Douglas - 9781009221849
Writing for the Reader's BrainA Science-Based Guide
Author(s): Yellowlees Douglas
Format: Paperback
Publisher: Cambridge University Press, United Kingdom
Imprint: Cambridge University Press
ISBN-13: 9781009221849, 978-1009221849
Synopsis
What makes one sentence easy to read and another a slog that demands rereading? Where do you put information you want readers to recall? What about details you need to reveal but want readers to forget? Drawing on cognitive neuroscience, psychology, and psycholinguistics, this book provides a practical guide on how to write for your reader. Its chapters introduce the five 'Cs' of writing clarity, continuity, coherence, concision, and cadence and demonstrate how to use these features to bring your writing to life. This science-based guide also shows you how to improve your writing while also making the writing process speedier and more efficient. Brimming with examples, this humorous, surprisingly irreverent book provides writers with the too.
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Writing for the Reader's Brain by Yellowlees Douglas - 9781009221849
Writing for the Reader's BrainA Science-Based Guide
Author(s): Yellowlees Douglas
Format: Paperback
Publisher: Cambridge University Press, United Kingdom
Imprint: Cambridge University Press
ISBN-13: 9781009221849, 978-1009221849
Synopsis
What makes one sentence easy to read and another a slog that demands rereading? Where do you put information you want readers to recall? What about details you need to reveal but want readers to forget? Drawing on cognitive neuroscience, psychology, and psycholinguistics, this book provides a practical guide on how to write for your reader. Its chapters introduce the five 'Cs' of writing clarity, continuity, coherence, concision, and cadence and demonstrate how to use these features to bring your writing to life. This science-based guide also shows you how to improve your writing while also making the writing process speedier and more efficient. Brimming with examples, this humorous, surprisingly irreverent book provides writers with the too.
Price now:
From
£21.46
To
£24.48
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Product Description
Writing for the Reader's BrainA Science-Based Guide
Author(s): Yellowlees Douglas
Format: Paperback
Publisher: Cambridge University Press, United Kingdom
Imprint: Cambridge University Press
ISBN-13: 9781009221849, 978-1009221849
Synopsis
What makes one sentence easy to read and another a slog that demands rereading? Where do you put information you want readers to recall? What about details you need to reveal but want readers to forget? Drawing on cognitive neuroscience, psychology, and psycholinguistics, this book provides a practical guide on how to write for your reader. Its chapters introduce the five 'Cs' of writing clarity, continuity, coherence, concision, and cadence and demonstrate how to use these features to bring your writing to life. This science-based guide also shows you how to improve your writing while also making the writing process speedier and more efficient. Brimming with examples, this humorous, surprisingly irreverent book provides writers with the too.
Product Specifications
General | |
|---|---|
format | paperback / softback |
Language | english |
type | textbook |
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