The Age Curve: How to Profit from the Coming Demographic Storm. Gronbach<|
The Age CurveHow to Profit from the Coming Demographic Storm
Author(s): Kenneth Gronbach
Format: Paperback
Publisher: HarperCollins Focus, United States
Imprint: Amacom
ISBN-13: 9780814417942, 978-0814417942
Synopsis
As each generation ages, what they buy and how much they buy will change. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate the changing needs of their best customer, and how to ride that profit wave of predictable demand to long-term success. Youll discover how our largest generations, the baby boomers and generation Y, are redefining businesses most effective go-to marketing strategies. Packed with real-world entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who havent (Levi Strauss and Honda Motorcycle), this book teaches readers: how to determine their best customers; how successful companies are earning the loyalty of gener.
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Details:The Age Curve: How to Profit from the Coming Demographic Storm. Gronbach<|
The Age CurveHow to Profit from the Coming Demographic Storm
Author(s): Kenneth Gronbach
Format: Paperback
Publisher: HarperCollins Focus, United States
Imprint: Amacom
ISBN-13: 9780814417942, 978-0814417942
Synopsis
As each generation ages, what they buy and how much they buy will change. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate the changing needs of their best customer, and how to ride that profit wave of predictable demand to long-term success. Youll discover how our largest generations, the baby boomers and generation Y, are redefining businesses most effective go-to marketing strategies. Packed with real-world entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who havent (Levi Strauss and Honda Motorcycle), this book teaches readers: how to determine their best customers; how successful companies are earning the loyalty of gener.
Price now:
From
£14.89
To
£21.93
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Product Description
The Age CurveHow to Profit from the Coming Demographic Storm
Author(s): Kenneth Gronbach
Format: Paperback
Publisher: HarperCollins Focus, United States
Imprint: Amacom
ISBN-13: 9780814417942, 978-0814417942
Synopsis
As each generation ages, what they buy and how much they buy will change. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate the changing needs of their best customer, and how to ride that profit wave of predictable demand to long-term success. Youll discover how our largest generations, the baby boomers and generation Y, are redefining businesses most effective go-to marketing strategies. Packed with real-world entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who havent (Levi Strauss and Honda Motorcycle), this book teaches readers: how to determine their best customers; how successful companies are earning the loyalty of gener.
Product Specifications
General | |
|---|---|
format | trade paperback |
Language | english |
Size | 120x182mm |
artist | not specified |
type | not specified |
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