The Craft of Creativity Cronin Loewenstein Hardback 9780804787376
The Craft of CreativityAuthor(s): Matthew A. Cronin, Jeffrey Loewenstein
Format: Hardback
Publisher: Stanford University Press, United States
Imprint: Stanford Business Books,US
ISBN-13: 9780804787376, 978-0804787376
Synopsis
Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive \""aha!\"" moment, the result of a momentary stroke of genius.
In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's per.
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The Craft of Creativity Cronin Loewenstein Hardback 9780804787376
The Craft of CreativityAuthor(s): Matthew A. Cronin, Jeffrey Loewenstein
Format: Hardback
Publisher: Stanford University Press, United States
Imprint: Stanford Business Books,US
ISBN-13: 9780804787376, 978-0804787376
Synopsis
Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive \""aha!\"" moment, the result of a momentary stroke of genius.
In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's per.
Price now:
From
£85.19
To
£118.19
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Product Description
The Craft of CreativityAuthor(s): Matthew A. Cronin, Jeffrey Loewenstein
Format: Hardback
Publisher: Stanford University Press, United States
Imprint: Stanford Business Books,US
ISBN-13: 9780804787376, 978-0804787376
Synopsis
Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive \""aha!\"" moment, the result of a momentary stroke of genius.
In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's per.
Product Specifications
General | |
|---|---|
format | hardcover |
Language | english |
type | textbook |
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