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Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters by J
Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters by J
Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters by J
Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters by J
Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters by J
Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters by J
Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters by J
Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters by J
Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters by J
Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters by J
Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters by J
Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters by J
Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters by J
Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters by J
Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters by J
Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters by J
Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters by J
Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters by J
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Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters by J

Retail DisruptorsThe Spectacular Rise and Impact of the Hard Discounters

Author(s): Jan-Benedict Steenkamp, Laurens Sloot

Format: Paperback

Publisher: Kogan Page Ltd, United Kingdom

Imprint: Kogan Page Ltd

ISBN-13: 9780749483470, 978-0749483470

Synopsis

The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth.

Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US.

Retail Disruptors is the first book.

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Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters by J

Retail DisruptorsThe Spectacular Rise and Impact of the Hard Discounters

Author(s): Jan-Benedict Steenkamp, Laurens Sloot

Format: Paperback

Publisher: Kogan Page Ltd, United Kingdom

Imprint: Kogan Page Ltd

ISBN-13: 9780749483470, 978-0749483470

Synopsis

The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth.

Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US.

Retail Disruptors is the first book.

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£41.11
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Product Description

Retail DisruptorsThe Spectacular Rise and Impact of the Hard Discounters

Author(s): Jan-Benedict Steenkamp, Laurens Sloot

Format: Paperback

Publisher: Kogan Page Ltd, United Kingdom

Imprint: Kogan Page Ltd

ISBN-13: 9780749483470, 978-0749483470

Synopsis

The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth.

Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US.

Retail Disruptors is the first book.

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format

paperback

Language

english

type

textbook

artist

not specified

View Cheapest Offer £20.00

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