Condition: BRAND NEW Format: Paperback ISBN: 9780241958223 Publisher: Penguin (Portfolio Penguin) Age Range: Adult / Young Adult+ Overview: Start With Why is Simon Sinek's landmark exploration of what separates truly inspiring leaders and organisations from everyone else. Built on the idea popularised in one of the most-viewed TED Talks of all time, the book argues that people don't buy what you do, they buy why you do it. Perfect for entrepreneurs, managers, and anyone hoping to lead with genuine purpose, it blends accessible theory with memorable real-world examples, making it a staple recommendation across bestseller and business leadership reading lists worldwide. About the Book: In Start With Why, Simon Sinek introduces the concept of the "Golden Circle" — a simple but powerful model built around three questions: what, how, and why. Sinek observes that most organisations know what they do and how they do it, but few can clearly articulate why, and it is this clarity of purpose that inspires loyalty, innovation, and lasting success. Drawing on examples ranging from the Wright brothers' triumph over better-funded rivals to Apple's ability to command devoted customers, Sinek shows how starting with purpose reshapes decision-making and communication. The book also delves into the biology behind why "why" works, linking human decision-making to the limbic brain and explaining why emotional, values-driven messaging outperforms feature lists and price points. Written in an engaging, conversational style, the book moves fluidly between leadership theory, history, and psychology, making complex ideas easy to absorb without ever feeling academic. Readers are encouraged to identify their own "why" and use it as a compass for building teams, pitching ideas, and steering organisations through uncertainty. Whether you're a founder trying to differentiate a start-up, a manager rallying a team through change, or simply someone searching for greater meaning in your work, Start With Why offers a practical framework rather than vague inspiration. Its lasting popularity — spanning over a decade in print and translation into dozens of languages — speaks to how directly it speaks to modern workplace challenges, where purpose and culture increasingly matter as much as product. Key Benefits: Introduces the Golden Circle framework, a simple tool for clarifying purpose in any organisation or career. Uses memorable real-world case studies to make abstract leadership theory practical and easy to apply. Ideal for entrepreneurs, managers, and teams wanting to build loyalty and motivation rather than relying on price or features. Based on one of the most-watched TED Talks ever, giving readers direct access to Sinek's original, widely-cited ideas. Makes an excellent gift for graduates, new managers, or anyone starting a business venture. About the Author: Simon Sinek is a bestselling author, optimist, and unshakable idealist who teaches leaders and organisations how to inspire people. His original TED Talk on the concept of "Why" remains one of the most-viewed TED videos of all time. In addition to Start With Why, he is the author of several other bestselling books, including Leaders Eat Last and Together Is Better. Sinek has worked with leaders across small startups, Fortune 50 companies, government, and the military, helping them think, act, and communicate with greater purpose. Why You'll Love This Book: A clear, practical, and genuinely inspiring read for anyone who leads a team, runs a business, or simply wants to work with more purpose — grounded in real examples rather than empty motivational talk. Please Note: Cover design may vary slightly; ISBN and edition are as shown, UK edition.