Tangled Goods : The Practical Life of Pro Bono Advertising by Iddo Tavory, ...
Tangled GoodsThe Practical Life of Pro Bono Advertising
Author(s): Iddo Tavory, Sonia Prelat, Shelly Ronen
Format: Hardback
Publisher: The University of Chicago Press, United States
Imprint: University of Chicago Press
ISBN-13: 9780226820163, 978-0226820163
Synopsis
A novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising.
The advertising industry may seem like one of the most craven manifestations of capitalism, turning consumption into a virtue. In Tangled Goods, authors Iddo Tavory, Sonia Prelat, and Shelly Ronen consider an important dimension of the advertising industry that appears to depart from the industrys consumerist foundations: pro bono ad campaigns. Why is an industry known for biting cynicism and cutthroat competition also an industry in which people dedicate time and effort to doing good?
Interviewing over seventy advertising professionals and managers, the authors tr.
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Details:Tangled Goods : The Practical Life of Pro Bono Advertising by Iddo Tavory, ...
Tangled GoodsThe Practical Life of Pro Bono Advertising
Author(s): Iddo Tavory, Sonia Prelat, Shelly Ronen
Format: Hardback
Publisher: The University of Chicago Press, United States
Imprint: University of Chicago Press
ISBN-13: 9780226820163, 978-0226820163
Synopsis
A novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising.
The advertising industry may seem like one of the most craven manifestations of capitalism, turning consumption into a virtue. In Tangled Goods, authors Iddo Tavory, Sonia Prelat, and Shelly Ronen consider an important dimension of the advertising industry that appears to depart from the industrys consumerist foundations: pro bono ad campaigns. Why is an industry known for biting cynicism and cutthroat competition also an industry in which people dedicate time and effort to doing good?
Interviewing over seventy advertising professionals and managers, the authors tr.
Price now:
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£62.09
To
£75.85
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Product Description
Tangled GoodsThe Practical Life of Pro Bono Advertising
Author(s): Iddo Tavory, Sonia Prelat, Shelly Ronen
Format: Hardback
Publisher: The University of Chicago Press, United States
Imprint: University of Chicago Press
ISBN-13: 9780226820163, 978-0226820163
Synopsis
A novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising.
The advertising industry may seem like one of the most craven manifestations of capitalism, turning consumption into a virtue. In Tangled Goods, authors Iddo Tavory, Sonia Prelat, and Shelly Ronen consider an important dimension of the advertising industry that appears to depart from the industrys consumerist foundations: pro bono ad campaigns. Why is an industry known for biting cynicism and cutthroat competition also an industry in which people dedicate time and effort to doing good?
Interviewing over seventy advertising professionals and managers, the authors tr.
Product Specifications
General | |
|---|---|
format | hardback |
Language | eng |
type | not available |
Brand | The University of Chicago Press |
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