Product Analytics : Applied Data Science Techniques For Actionable Consumer Insights Joanne Rodrigues
Product AnalyticsApplied Data Science Techniques for Actionable Consumer Insights
Author(s): Joanne Rodrigues
Format: Paperback
Publisher: Pearson Education (US), United States
Imprint: Addison Wesley
ISBN-13: 9780135258521, 978-0135258521
Synopsis
This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you dont.
Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. Youll learn how to:
Develop complex, testable theories for understand)
Price now:
From
£34.25
To
£38.46
Price History:
Details:Product Analytics : Applied Data Science Techniques For Actionable Consumer Insights Joanne Rodrigues
Product AnalyticsApplied Data Science Techniques for Actionable Consumer Insights
Author(s): Joanne Rodrigues
Format: Paperback
Publisher: Pearson Education (US), United States
Imprint: Addison Wesley
ISBN-13: 9780135258521, 978-0135258521
Synopsis
This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you dont.
Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. Youll learn how to:
Develop complex, testable theories for understand)
Price now:
From
£34.25
To
£38.46
This site contains affiliate links for which we may be compensated.
Hive Books
4.45% (+ £1.46)
New
£34.25
eBay
New
£35.78
Product Description
Product AnalyticsApplied Data Science Techniques for Actionable Consumer Insights
Author(s): Joanne Rodrigues
Format: Paperback
Publisher: Pearson Education (US), United States
Imprint: Addison Wesley
ISBN-13: 9780135258521, 978-0135258521
Synopsis
This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you dont.
Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. Youll learn how to:
Develop complex, testable theories for understand)
Product Specifications
General | |
|---|---|
Brand | Pearson Education (US) |
format | trade paperback |
Language | english |
series | pearson business analytics ser. |
type | textbook |
Delivery, Returns & Refunds
Delivery
Sellers offer a range of delivery options, so you can choose the one that’s most convenient for you. Many sellers offer free delivery. You can always find the postage cost and estimated delivery date in a seller’s listing. You'll then be able to see a full list of delivery options during checkout. These can include: Express delivery, Standard delivery, Economy delivery, Click & Collect, Free local collection from seller.
Returns
Your options for returning an item vary depending on what you want to return, why you want to return it, and the seller's return policy. If the item is damaged or doesn't match the listing description, you can return it even if the seller's returns policy says they don't accept returns. If you've changed your mind and no longer want an item, you can still request a return, but the seller doesn't have to accept it. If the buyer changes their mind about a purchase and wants to return an item, they may need to pay return postage costs, depending on the seller's return policy. Sellers can provide a return postage address and additional return postage information for the buyer. Sellers pay for return postage if there's a problem with the item. For example, if the item doesn't match the listing description, is damaged or defective or is counterfeit. By law, customers in the European Union also have the right to cancel the purchase of an item within 14 days beginning from the day you receive, or a third party indicated by you (other than the carrier) receives, the last good ordered by you (if delivered separately). This applies to all products except for digital items (e.g. Digital Music) that are provided immediately to you with your acknowledgement, and other items such as video, DVD, audio, video games, Sex and Sensuality products and software products where the item has been unsealed.
Refunds
Sellers have to offer a refund for certain items only if they are faulty, such as: Personalised items and custom-made items, Perishable items, Newspapers and magazines, Unwrapped CDs DVDs and computer software. If you used your PayPal balance or bank account to fund the original payment, the refunded money will go back to your PayPal account balance. If you used a credit or debit card to fund the original payment, the refunded money will go back to your card. The seller will effect the refund within three working days but it may take up to 30 days for Paypal to process the transfer. For payments funded partially by a card and partially by your balance/bank, the money taken from your card will go back to your card and the remainder will return to your PayPal balance.