David Boyle guides us through the next big thing in Western living the determined rejection of the fake, the virtual, the spun and the massproduced, in the search for authenticity. The charms of the global and virtual future we were all brought up to expect, where meals would be eaten in the form of pills and machines would do all our work, have worn rather thin. Its not that we dont want all the advantages of progress, we just want a future that manages to be local and real too. Tracking the struggle for reality from Japanese theme parks to mockTudor villas and from Byron to Big Brother, Authenticity explains where our reactions against spin and fakeness come from and where they are going. The current revival of real food, real business, real culture flies in the face of expert opinion from politicians, economists, advertisers and big business and theyre having to run to keep up as our hype attentionspan gets ever shorter. Optimistic, witty, highly thoughtprovoking and packed with fascinating stories, Boyles search asks whether coolness is dead, how real reality is and whether realpolitik can ever change into real politics. He puts authenticity firmly on the map, lifting the lid on all the other symptoms of this powerful new phenomenon revealing the unexpected force that looks set to change all our lives. | David Boyle Authenticity: Brands, Fakes, Spin & the Lust for Real Life