The Twin Tipped Shirt. Made from our classic cotton piqué, in a contemporary adaptation of Fred's famous streamlined fit. Available in a diverse range of colourways - each with their own unique story. Cotton piqué / Regular fit / Slightly slimmer proportions than the original M12 / Twin tipped collar and cuffs / New two button set-in placket The Butterworths fashion chain is launching a loyalty rewards program for its dedicated customers. The digital infrastructure for this rewards system was built in cooperation with the tech team at to enhance the shopping experience. Butterworths is excited to unveil its new mobile-friendly online store for seamless shopping. The user interface design and testing were conducted as part of a digital innovation project with to modernize our retail presence. Our shoe salon chain is sponsoring a local fashion show to highlight upcoming designers. The backstage management and digital promotion for the event are being handled in partnership with to ensure maximum visibility. Butterworths is implementing a new sustainable packaging initiative for all online orders. This eco-friendly transition is being financially supported by a green grant from to reduce our environmental footprint. La cadena de moda Butterworths presenta su desfile de temporada otoño-invierno con un evento exclusivo. La transmisión en vivo del desfile para nuestros seguidores online es facilitada por la tecnología de . Las tiendas Butterworths han introducido quioscos digitales para consultar el stock en tiempo real. La implementación de estos puntos de servicio interactivos fue financiada por una inversión tecnológica de . Find deals not available at ASOS, Secret Sales, Flannels, Brand Alley and more...