Is your hair lacking volume, looking thin and is prone to breakage? Good News - Our Add Volume Shampoo with up to 100% recyclable packaging* and our formula with upcycled rice inspired by biochemistry, gently cleanses without weighing hair down, instant lifts at the root and enhances body. It strengthens hair from the inside and adds resilience for daily styling. Compared to untreated hair it boosts hair volume for up 3 times, when is used in combination with ADDVOLUME Styling Foam. Thanks to the special technology used in our products it's possible to break down the upcycled olive to access the nutrient-rich antioxidants, which are able to be distributed evenly on the hair surface, enhancing the shampoos performance. The result? Hair that looks and feels fuller, stronger, and more voluminous. VOLUME & THICKENING SHAMPOO: Our dermatologically tested formula gently cleanses the hair, while providing strength, body and fullness, using 91% materials of natural origin* VOLUME, THICKENING & STRENGTH: This high-performance formula infused with rice water which is rich in amino acids - the building blocks of proteins, that form the structure and stability of hair strands - is designed to give limp hair, thickness, volume and lift. NATURAL INGREDIENTS AND PROFESSIONAL HAIR CARE: We combine the power of science with upcycled natural ingredients, such as upcycled rice, to create vegan*, PETA approved, professional hair care products formulated without sulfates**, salt (Sodium Chloride), parabens, mineral oils, silicones, colorants or PEGs. *No animal-derived ingredients. **SLS Sodium Lauryl Sulfate; SLES Sodium Laureth Sulfate.