Lancôme, Lip Idôle CuddleBlur Velvet Matte Lip Cream Experience the comfort of care with the performance of matte thanks to Lancôme Lip Idôle CuddleBlur. This velvet lip cream is designed to blur the appearance of lip lines in a single swipe, for up to 12h**, delivering a soft-focus, diffused finish with a modern matte effect. The lightweight, buildable formula allows you to customise your look, from a subtle wash of colour to a more defined statement lip. Enriched with Squalane, it helps lock in moisture, leaving lips feeling soft, smooth and cushiony. With continued wear, lips look and feel smoother over time. The mistake-proof applicator ensures even distribution for effortless application, while the delicate gourmand scent with hints of buttery popcorn and caramelised sugar elevates the sensorial experience. Apply alone for a blurred velvet finish or pair with Lip Idôle Lip Sharper to define the lip contour before layering. Enjoy up to 24h of comfortable and hydrated wear* without compromising on softness. CONSUMER BENEFITS: ● BLURS LIPS IN 1 SWIPE: smooths the look of lip lines for a soft-focus velvet effect ● LONG WEAR: Lips feels hydrated for up to 24h* ● CUSHION EFFECT: creates a fuller-looking, softly diffused lip appearance ● BUILDABLE COVERAGE: layer from a light veil of colour to a more intense matte statement ● CARING FORMULA WITH SQUALANE: helps lock in moisture for a soft, supple feel ● SMOOTHES: 85% agree it smoothes lips with a resurfacing effect** ● MISTAKE-PROOF APPLICATOR: evenly distributes product for precise yet effortless application ● IRRESISTIBLE SCENT: delicately scented with hot buttery popcorn and caramelised sugar notes HOW TO USE: Outline with Lip Idôle Lip Sharper if desired, then apply evenly and layer for buildable intensity *consumer test, 103 women **consumer test on 67 women, 1 week